Our Story

Why are we here?

Hi, my name is Jasmine, I'm the founder of Rebel Vine Boutique. I created Rebel Vine from a dream to rebel against society’s beauty and fashion standards by providing ethically sourced products that are good for you and the planet. We know that change doesn't happen overnight, but together we can take steps to make sustainable beauty and fashion the norm. So, we are here for the change-makers and the rule-breakers!

We offer products that are good for you, good for the artisan and good for the environment. We take pride in selecting products that represent at least one of the following characteristics: Fair Trade, Handmade, Cruelty Free, Sustainable, Organic. You will find that many of our products represent various elements.

From our timeless apparel options, to our pure and gentle skincare, to our unique handmade jewelry, we have something for everyone. Feel confident that you will look good, feel great and add loads of personality!

What's the deal with our name?

Our name speaks to both the philosophy and the personality of the brand. The word "rebel" was chosen to represent our philosophy, which is to rebel against the socially acceptable fashion and beauty standards. The word "vine" defines our multifaceted personality as it represents the name of the founder,  Jasmine, and some of the rare characteristics of a flowering vine. Jasmine vines produce fragrant flowers that are delicate and beautiful; the fragrance evokes elegance, affection and purity. Vines tend to follow a path built by other plants or objects and often need to cling onto strong supports to successfully grow; but a rebellious vine creates its own path and relies on smaller support structures for growth. Put all of that together and that is how we got our funky name.